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Artoons

PROMOTIONS & PUBLISHING

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Before getting into The Creative Brand Promotion, Let us explain what are SUBJECTS, OBJECTS & PLATFORMS:

The Subjects of Creativity are, THE WILL POWER AT THE VERY FIRST. THE POSITIVE APPROACHES & PRACTICES. THE SPONTENIOUS IN NATURE,TIME, PLACEMENTS & CONTENT &Also others.

Then what are The Objects of Creativity:

Object of the creativity is to make the objectives. E.g. ART, PRESENTATION & EXPRESSIONS excreta.

As we see that the subject never changes, whereas object alters only. Accordingly if we consider creativity as a subject, then art, presentations & expressions will be changing.

Now, apart from the object also, if we consider the platforms where objects usually perform, i.e. Media, will transform more flexibly in comparison to the object, where the subjects are constant.

Let us explain how media is transforming:

Wall was / is used in case of PAINTING OF ADVERTISEMENTS, which are reduced and print media came into action followed by the televisions. At this very point of time print media getting replaced by the digital media. Even digital media getting promoted by the help of print versions & televisions.  This change continues with the progress of socio-economics, socio-politics, geo-politics etc. It is a phenomenon.

As I am putting words one after one and choosing vocabularies to make sentences better, is also an art. 

Also human psychology is a subject. There is a subconscious mind, is a subject too. When we read books then as many as we see an advertisement, our subconscious mind gets obsessed with accordingly. It will remain same in case of other media also. But if our government starts a special campaign (e.g. Clean India, A.I.D.S Preventions & Detections) following the social importance, that may be a new subject as a content for all of us.

Even, in case of the news reading , people are getting classified and more precise, like other activities.

 

 

 


A Basic Concept of  CREATIVE BRAND PROMOTION                                                                                                                                                                                                                                                        

People usually avoid advertisement due to the the intervention / interruptions to their amusement or in the busy schedule. Then we have only scope to enter to the listener/ viewers as a friend or disguise of a friend.

As a natural Phenomenon, people will look only for their own beneficiary. This type of psychology, will grant only when consumers or viewers find their own interest about the products or services, in the advertisement or promotions.

Firstly, priority of human psychology is “freedom”, which exists in the people consciously or sub-consciously. We may have to diplomatically exploit that or we may encourage that making supportive themes.

Secondly, everyone wants to be happy to tune them at their comfort level. But different external factors works or bias their comfort level.

Thirdly, in the recent socio-political scenario fuelling the anxieties in the common people. Medias are  emphasizing the unsocial dark part of the society as a critic of our social activities, for their own survival interest.

If we remember about one of the Bengali cinematography “Gupi Gine Bagha Bine” by Mr. Satyajit Roy and its success/acceptances to almost all the age groups. But what was the basic / fundamental of that film. Here we find that a negative idea/conceptions/perceptions about the Ghosts, was exposed/demonstrated in a reverse way.

Like this, there are lots of potential activities to make people understood with a proper concept regarding the theme of exposing about any product or service. In case of that kind of applicable ambiences, success is inevitable.